一、基本合作原則
一、The basic principle of joining
1)、公司在地級、縣級以上城市招募合作商,由總部統(tǒng)一品牌運營管理。
Companies recruit franchisees, above the county level, the municipal city brand operation management by the headquarters.
2)、合作商受到公司的地區(qū)性保護,合作商可以在代理授權(quán)區(qū)域內(nèi)開展銷售業(yè)務(wù)。
Franchisees are under the protection of the company's regional franchisees can open any shops in the area of the authorized agent.
3)、管理按國家行政區(qū)域劃分,區(qū)域負責人應承擔合作商推廣、監(jiān)督服 務(wù)、管理培訓、市場維護、嚴格執(zhí)行總部下達的各項指令。
Management by the state administrative division, regional director shall bear its franchisees promotion, supervision and maintenance services, management training, market, strictly carry out the instructions.
4)、合同期為二年、合同期滿有優(yōu)先續(xù)簽權(quán),二年內(nèi)享有公司給予的: ①銷售培訓權(quán)利 ②品牌使用權(quán)利 ③經(jīng)營權(quán)利
The contract's validity will last for two years, termination of contract have the priority right of renewal, two years to a company of: (1) (2) brand use rights (3) sales training rights management rights.
二、合作商基本條件
二、Basic conditions for the joining trader
①擁有獨立規(guī)模的店鋪,具備一定資金實力,良好的商業(yè)信譽。
Has an independent store, have a certain financial strength and good business reputation.
②獨立法人實體,具備合法的經(jīng)營資格,提供各種證件的相關(guān)信息并愿意接受總部的審查。
Independent legal entity, to have legal business qualification and provide information about all kinds of certificates and willing to accept the review.
③在當?shù)鼐哂邢鄳目蛻羧?、較強的市場推廣能力和獨立開拓市場的經(jīng)驗。
In the local have appropriate customer base, strong ability of marketing and independent market development experience.
④有足夠的業(yè)務(wù)人員,較強的公關(guān)能力。
Have enough business personnel, strong ability of public relations.
⑤有簽約市場的物流配送能力和較好的渠道控制能力。
Have signed the market of logistics distribution and better channel control ability.
⑥對格頓木品牌及產(chǎn)品有強烈的認同。
Gorman wood for brand and products have a strong sense of identity.
⑦有地方媒體、公共關(guān)系等方面的運作資源。
With local media, public relations operation resources.
加盟合作流程圖如下:
Joining the flow chart is as follows